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In a company or an industry there are four kinds of internal innovation opportunities: one unexpected thing, the second is inconsistency, the third is process needs, four are changes in the industry and the market. In addition, the corporate external and social fields and the intelligentsia, there are still three other innovation opportu cheap jordan shoes for men nities: First, demographic change, the second is the concept of change, the third is new knowledge. As a professor at Boston University School of Management professor, Everett.Lord distinguished scholar, Harvard University Institute for Strategy and Competitiveness, Senior Fellow Anita? McGahan proposed changes in the industry with the trajectory of moving, the Nike more It is scoffed. Because as the world's dominant sporting goods Nike US, it is the chief who portrayed the trajectory of the industry deserved. Professor McGahan theory of little significance for Nike. Despite the innovation, Professor Drucker's rule more or less to find similarities in the Nike product innovation trajectory, but it seems that Nike because of its innovative law Professor Drucker's discussion proud of the "Innovation Kitchen" (InnovationKitchen) Design Studio understatement to heart, which in the stance that the Professor Drucker's rule is only in the summary innovation Nike only. ? Nike's headquarters in Beaverton, Oregon, headquarters building is name Retro jordans for sale d Mia ??? Beckham (MiaHamm) architecture, Nike product innovation incubator - "Innovation Kitchen "is located the building floor. The real achievements of billions of dollars worth of Nike brand sports shoes Nike is in the kitchen, the interpretation of a legendary story. For the vast majority of visitors to guests, even the most Nike employees Innovation Kitchen is a mysterious virgin land. Because the design studio was filled with thousands of new sports shoes, sports clothing design sketches Nike in the sports market is the one to lose ground weapon. Although Nike rebellious spirit known, but it is not to turn a blind eye to all the academic, unheeded. ? Management guru Tom Peters sonorous words: "Do what you do best, and the rest of the outsourcing" (Dowhatyoudobestandoutsourcetherest) Nike was regarded as the golden rule, has pursued so far. As we all know, "dumbbell" Nike's corporate structure adopted, dumbbell end product research and innovation, and the other end is the brand integrated marketing, intermediate elongate portio cheap jordans for sale n is manufacturing the product. This structure in China dubbed the beauty of the devil. In this paper will focus on exploring the Nike from its founding, in product development and technological innovation to various power sources, Chinese companies want to be able to be inspired product innovation. As the US "Fortune" magazine senior researcher Gary Hamel Nike research analysis conclusion that:? Take risks, break the routine, unconventional is an important reason Nike miracle. I explore the power source of the Nike product innovation process it is also found that: there is no law that Nike product innovation maximum rule. A driving force:? Olympic frustration and hard work the two co-founders 1976 Olympic Games on Nike's Phil Knight and Bowerman suffered Founded 12 In the biggest blow. The reason is because the companies due to limited capital, they win only one player before entering the stadium for a minute off his Nike shoes. When the sports arena triumph, when Nike was filled with unspeakable Elegy, most employees including Kn Retro jordans for sale ight, including all sinking dismay, that the end is not worth a bleak end devouring Nike employee morale. Almost down to freezing in staff morale when Bowerman outraged to all my colleagues made a encouraging "all for the athletes," the corporate philosophy speech. Immediately thereafter, he focused on research and improvement of sports shoes. Since Bowerman on the shuttle to teach in the United States every playground, seize every opportunity to sporting events, as much as possible to collect the views of every athlete. Constantly repeated trial, continue to improve, continue to invite a variety of athletes foot try until the athlete satisfaction, new product series of Nike shoes come out, in the voice of the sports arena are also increasing, word of mouth Getting better and better. Perhaps it was a hit and humiliated, inspired endless fight Nike, Nike set the tone for future development: R & D and product innovation will become the company's development strategy has been the top priority . After three years, the company launched the first dual Tailwind Nike running shoes Nike-Air shock absorbers equipped with advanced technology, but also opened the NIKE sportswear brand marketing prologue. driving force behind the two: the house wronged, to regain lost ground 1980 ?? 200 million publicly traded shares NIKE, NIKE sports research lab in New Hampshire in Aix Founded special city. The annual number of employees increased to 2,700 people, 200 million on revenue of 69 million dollars. 1981 New York Marathon NIKE player AlbertoSalazary rewrite the world record, Nissho and NIKE NIKE jointly established Japanese companies in Japan. on when Nike triumph at home and abroad when the same year Paul Filmon in the United States founded a company called Reebok (Reebok) sports shoe company. Reebok turned out to dark horse stance, launched a design, the strong momentum of sports shoes, successfully swept through part of the market. In 1987, Reebok also to $ 991 million in sales, a 30% share, in one fell swoop board chief and the throne of the sports shoe market, Nike places $ 597 million 18% share placing him behind. house provocation in order to counter Reebok, Nike Costly bitter experience in research and design of new products on betting huge funds, the most compelling is the praise of classic late 80's "gas Shoes" ( TheNikeAirShoe). Nike shoes gas until the early 1990s was officially listed, and received an unprecedented success. In the late 1980s, Nike, Reebok eyes Henhen lessons this athletic shoes overlord, Nike again suffered the humiliation of the market, but once again the firm continues to develop innovative products The core of the master policy. driving force behind the three: practice what they preach, and do everything Nike emphasis on product research and development and technological innovation is not lip service, but the letter into action in. In order to find more competitive running shoes, until 2005 Nike hired R & D personnel has exceeded 3,000 people. Many of them have a degree in biomechanics, experimental physiology, engineering, industrial design, chemistry and various related fields. Nike public research and innovation in product design and process attaches great importance to the actual binding, so it commissioned a special study committee and the customer committees, including coaches, athletes, equipment operators, podiatrist and orthopedic doctor, they meet regularly with the company, the audit of various designs, materials and improved vision of sports shoes. On the R & D expenditures of Nike enough to make China's domestic sporting goods companies to shame. Estimated even in 2005, many Chinese sports shoe manufacturer in R & D investment is less than 1981 levels of $ 4,000,000 Nike. general manager Deng Yaping (Quanzhou) Footwear Co., Ltd. Zhang mentioned that even claiming that the development of the best three-Anta and had to admit that "technology is weak." Most of the enterprises are in the development of "inclusive" imitation phase "buy a pair of designer shoes open style better look, little change has become their own products." Zhang said, "China is now the competition level also relatively low. "